125 Years of Continuous Innovation Crown Warm Ink Makes People “enjoy” Drinks
Figure 1 Crown’s diverse metal packaging technologies and products are widely used in the food, beverage, personal care, homeware and luxury industries.
This year, Crown Holdings, one of the three giants in the world’s metal packaging industry, will celebrate its 125th anniversary.
The road to innovation never ends
According to the official website of the Crown Company, its origin can be traced back to the invention of the bottle cap, also known as the crown cap. In 1892, as carbonated soft drinks and beer were gaining popularity, William Painter, in order to improve their packaging, or even to enhance the consumer experience, invented the crown cap and created the Crown Cork & Seal Company. After 125 years of development, it has now become one of the world-class packaging giants with factories in mature and emerging markets. Its diverse metal packaging technologies and products are widely used in the food, beverage, personal care, household and luxury industries.
The depth and breadth of industry applications give Crown a unique perspective on the market, and can apply knowledge and innovation to different product fields, bringing great value to customers while also producing some truly breakthrough products and technologies. For example, it developed the world’s first full opening lid, the 360 End®, which combines the strength and performance of a beverage lid with the convenience of an easy-open lid for food cans.
Figure 2 360 End® combines the strength and performance of a beverage lid with the convenience of an easy-open food can lid.
For a long time, Crown has been committed to responding to the evolving requirements of consumers through product innovation and service innovation, improving consumer experience, and helping users build brands regionally and globally. In the future, it will continue to push brand users to push the limits of creativity and find ways to build close relationships with consumers.
Reveal’s Warm Ink Makes Drinking Fun
Figure 3 Reveal temperature sensitive ink can be displayed by changing the pattern or text before, during and after drinking.
At the end of 2016, Crown announced that its newly developed Reveal temperature sensitive ink can be displayed by changing patterns or characters before, during and after drinking, which can enhance consumers’ love for the brand.
The ink is the result of a collaboration between the design team at Crown Beverage Can Europe and the Middle East and CTI. Since the ink changes with the temperature, consumers can see the relevant display information after drinking the cold contents.
According to Crown, when the cold contents are consumed, specially developed ink can change the graphics and text of the can, which is interesting.