People’s life and production are inseparable from packaging, because packaging has multiple functions. Why do biscuits generally use tinplate cans? Can we understand from the following aspects?
(1) Protection function. The protection function of the packaging is the most basic and the most important function. It should protect the product from damage and loss. In the circulation process of goods, the factors that cause harm to them are: environmental conditions, such as temperature, humidity, gas, radiation, microbial insects, rodents, etc., which may damage the packaging and harm the product; human factors, the goods are transported, During storage, due to careless or improper operation, the goods are damaged by shock, vibration, or fall, or they are crushed due to too many stacked layers. Therefore, according to factors such as the shape, characteristics, transportation environment, sales environment and other factors of different products, the most appropriate materials, reasonable design of packaging containers and technologies should be given to the packaging to provide sufficient protection functions to protect the safety of the products inside, and the special use of dangerous goods Packaging, pay attention to prevent its damage to the surrounding environment and people and creatures.
(2) Convenience function Modern product packaging can bring many conveniences to people, which plays an important role in improving work efficiency and quality of life. The convenient function of packaging should be reflected in the following aspects.
①Convenient production For mass-produced products, packaging should meet the needs of mechanization, specialization and automation of production enterprises, taking into account resource capacity and production costs, and increase labor productivity as much as possible.
②Convenient storage and transportation For the quality and volume (size, shape, etc.) of each packaging container, the convenient loading and unloading of various transportation vehicles should be considered for stacking; also consider that the quality of manual loading and unloading of goods generally does not exceed 40% of the worker’s weight (limited to about 20kg), etc .; at the same time, it should also consider the storage and stacking method of storage and transportation into warehouses, shops, and residences during circulation Indoor decoration and storage during the process.
③ Convenient use of suitable packaging should make consumers feel convenient when opening, using, storing and storing. Such as carton sealed with adhesive tape, cans, spray packaging, portable packaging, etc., in a concise language or icon, to explain the precautions and methods of use to consumers to facilitate the use.
④Convenient handling means that some packages have the function of repeated use. For example, the recycling of various materials, glass bottles for beer and beverages, and the recycling of packaging waste (paper packaging, wooden packaging, metal packaging, etc.) are convenient for environmental protection and conducive to resource conservation.
(3) Selling functional packaging is like a silent salesman. Good packaging can attract consumers ‘attention and stimulate consumers’ purchases. The sales function of packaging is achieved through packaging design. Excellent packaging design, with its exquisite shape, reasonable structure, eye-catching trademarks, decent text and bright colors and other artistic language, directly stimulates the purchase desire of the consumer lunch, and leads to purchase behavior. Some packaging also has potential value, such as beautiful and suitable packaging containers, which can be used to hold other items after the contents are used up. Uniquely shaped containers and beautifully printed decorations can not only increase the selling price of goods, and promote the sale of goods. At the same time, it can also be collected as an art appreciation.